Chapter 01 · Starting snapshot
Starting snapshot
Shopify gross sales
Freelance performance marketerE-commerce brandsBased in Pakistan
I'm Usama Ramzan, a freelance performance marketer in Pakistan. I run Meta, TikTok, Snapchat and YouTube ads for online stores, with CRO and Shopify or WordPress development.
Taking new ad accounts
Add your portrait
What I do
- 01Paid adsMeta, TikTok, Snapchat, YouTube
- 02Conversion rateFix the page the ad lands on
- 03Store buildsShopify and WordPress
Platforms I work with
Meta
TikTok
Shopify
MetaTikTokShopifyA few brands I’ve worked with
From PKR 3.75M to PKR 8.42M — a skincare e-commerce case study
Featured case study · Skincare / E-commerce01 / 03
Chapter 02 · The work
A skincare store's Shopify gross-sales comparison, with Meta and TikTok as the marketing channels.
- My role
- Marketer
- Channels
- Meta & TikTok
Chapter 03 · Result
Store-wide gross sales across all sales channels.
Results
Results at a glance.
Figures come from Pakistani e-commerce brands whose ad accounts I manage.
56.6M+PKR in revenue from one brand's ad campaigns, about $200K+
9xreturn on ad spend on the best campaigns
23%store conversion rate on some days after CRO work
5-6MPKR a month for a brand built from scratch with ads
Proof of work
Paid ad results you can check.
Ad accounts, conversion rates and store dashboards.
View all results
10M
5M
0
Before3 to 4MAfter8 to 9M
PKR per month. Hatched area is the range.
Websites and landing pages
Website designs built to convert.
Stores and landing pages I designed for clients.
Kidsy Winsy
Bumble BLS
Lauzon Conduite
Adora
Zam Beauty
Gondal Sports
Adora · Glow Bundle
Zam Beauty · Moroccan Nila Scrub
Make the ad.Make the click count.
Campaigns + store experience
Explore the services
Ads bring traffic. The store decides whether that traffic buys. I work on campaigns, product pages and checkout to connect the click with the sale.
Services
Paid ads, CRO and website development.
Hover a panel to open it. On a phone, tap one.
Meta Ads
Account structure, creative testing and budget scaling for online stores.
- Account structure
- Creative testing
- Retargeting
- Budget scaling
TikTok Ads
Short video creative, fast testing and scaling for stores that sell to TikTok audiences.
- Video creative
- Fast testing
- Audience tests
- Scaling
Snapchat Ads
Campaigns that put your products in front of Snapchat users, reported the same way as every other channel.
- Campaign setup
- Creative testing
- Audience targeting
- Reporting
YouTube Ads
Video campaigns that bring in new buyers and send them to pages built to convert.
- Video campaigns
- Audience targeting
- Funnel traffic
- Reporting
Conversion rate optimization
Audits of product pages, carts and checkout, followed by tested changes.
- Page audits
- Checkout review
- Test plans
- Results tracking
Shopify and WordPress
Store design, builds and migrations, made to convert the traffic your ads send.
- Store design
- Custom builds
- Migrations
- Page layouts
Who I work with
Brands that sell online.
Skincare
Women's traditional footwear
Traditional clothing
Based in Pakistan and open to clients in the USA, UK, Australia and GCC countries.
How I work
with your store.
A clear plan connects the campaign with what happens on your website.
Understand the store.
Look at your products, current campaigns and the path from product page to checkout.
Choose what to work on.
Prioritize the campaign tests and store changes that fit your goals and budget.
Launch, review, refine.
Review campaign and store performance, then use what we learn to guide the next changes.
Client Feedback
Client Voices
Sample reviews for layout preview. Real client feedback will replace these.
Sample review · Layout preview
The campaign plan was clear, and I understood what we were testing and why.
Sample review · Layout preview
The store review helped us see where customers were getting stuck before checkout.
Sample review · Layout preview
The campaign and product-page recommendations came together in one clear plan.
Sample review · Layout preview
The updates made it easy to follow the work and understand the next steps.
About
Usama Ramzan: marketer and web developer.
I'm Usama, a freelance performance marketer and web developer. I run paid ads on Meta, TikTok, Snapchat and YouTube for e-commerce brands, mostly in Pakistan, and I step in on the store itself when it is what holds sales back.
I work on my own. The ad accounts, conversion work and store builds are handled by me, so you deal with the person doing the work.
- Freelance performance marketer
- Based in Pakistan
- Meta, TikTok, Snapchat, YouTube
Bring
- 01Your store link
- 02Last month's ad spend
- 03One thing that is not working
You leave knowing what I would change first.
usamaramzan.com